Key Dates

• Monday 20 March - Entries open
• Friday 7 July - Entry deadline
• Monday 21 August - Entrants notified if successful/unsuccessful by email
• Tuesday 5 September - Deadline to submit Finalists information
• Friday 22 September   - Finalists Judging Day, 
The Hawthorns, West Bromwich Albion Football Club
• Wednesday 15 November - Awards Dinner - Winners Announced 

Judging Day


The Hawthorns
West Bromwich Albion Football Club
9 Birmingham Road
West Bromwich
B71 4LF

>> Click here for directions to the venue <<

After the entry deadline date, a preliminary judging panel will consider all entries and select up to ten Finalists for each category. If you are selected as a Finalist, you will be notified by email on Monday 21 August, by BCS brand team.

We then invite a max of two representatives from each entry (one for Personal Excellence and one representative being end user for Project Excellence) to attend a Judging Day at The Hawthorns, West Bromwich Albion Club, Birmingham, Friday 22 September.

Technology, Organisational and Project Excellence Finalists will be asked to give a short presentation of their entry to the judges. Personal Excellence Finalists will be interviewed by the Judges.

Please note, if you have been selected as a Finalist in more than one category, you will be required to present to each category judging panel.

How to get there


West Bromwich Albion Football Club,
The Hawthorns,
Birmingham Road,
West Bromwich,
B71 4LF

For directions, click here


There is parking available on site for the whole day free of charge in the East Stand car park.

Local Taxi companies:

Heritage Taxis - 0121-555-5151 - However taxis can be booked at the stadium directly.


If you require accommodation there is a Park Inn located near West Bromwich in close proximity to M5 Junction1, which is around a 15 minute walk to The Hawthorns. There is also a Holiday Inn Express which is around a 10 minute drive away.


Judging Day - FAQ's

What can we expect at the Judging Day?

A busy day! Over 50 judges will simultaneously judge each of the 25 categories throughout the day. You will be invited to give a short presentation of your entry or interview for Individual Excellence Finalists, to the panel.

The judges will convene at the end of the day to determine the overall Winner and Highly Commended in each category. The results will be announced at the awards dinner.


How many people can attend the Judging Day Presentation?

Technology Innovation/Organisation/Project Excellence - No more than two representatives per entry. (For Project Excellence one representative must be the end user)  For Personal Excellence - only the Individual Finalist can be interviewed.


Can I receive feedback from my Presentation?

Unfortunately it is not possible to provide feedback to finalists. The judges' decision is final. Please refer to our entry Terms and Conditions.


What are the judges looking for?

Each of the categories has defined criteria that entrants must answer. Just as in a job application the judges are looking for hard evidence that the entry has addressed the criteria.

Judges are NOT impressed with pages of marketing material. You should also aim to provide measures of success and quotes from customers and/or users. The key question to ask yourself is "can someone read this entry once and understand what we have achieved and why it deserves to win?" If the answer is no then re-work it.

How many judges will sit on each panel?

There will be up to three judges. A full list of the judges will be made available on the website before the judging. We are unable to advise of the names of the judges in your category in advance.

How long will my judging session last?

Judging slots will be allocated between 10.00am - 4.15pm on a first-come, first-serve basis. You have the option to select a morning/afternoon preference, which we will do our best to meet.

You will be issued a time slot a week in advance. Please arrive 20 minutes prior for registration.

A total of 25 minutes has been allocated for your judging session:

Personal Excellence
20 min interview for Personal Excellence Finalists

Organisational, Technology & Project Excellence
* 5 min set-up
* 10 min for your presentation
* 10 min Q&A with the Judges


Do I need to bring a laptop?

No. A laptop will be provided for you in the judging room. Each laptop will support PowerPoint 2010 pro( with 2003, 2007 pro plug ins) and Adobe Reader.

If you intend to present by iPad or any other form of android device please ensure that your presentation/visual aid has been fully tested and you bring along the required connectors

Simply come along with your presentation ready loaded to a USB or your iPad. You will be given 5 minutes to prepare. Your presentation will be projected on to a large plasma screen.

Personal Excellence Finalists - your session will be in the form of an interview and therefore, laptop/presentation facilities are not required.


Who am I up against? 

A full list of category Finalists will be available on the Awards website on the afternoon of Monday 21 September. There are up to 10 finalists selected in each category. Each entry/individual will be judged separately throughout the day.


What if I'm a Finalist in more than one category?

You will be required to present your entry / interview to each category judging panel. We will do our best to allocate your time slots as close to each other as possible.


Are refreshments provided?

Tea and coffee will be available on arrival.


Contact Us

If your question is not listed above, please contact the BCS Brand Team:
Email: ukitindustryawards@bcs.uk
Telephone: 01793 417436/502